£40000.00 - £46000.00 per annum
28 days ago
Senior Direct Marketing Lead, 12 Month Contract
Health Charity, Central London
£40K - £46K
We are looking for a strong Direct Marketing professional to join this leading Health Charity to focus on building an integrated approach to developing more meaningful and mutually beneficial relationships with their supporters and beneficiaries that will lead to more people benefiting from the excellent care they give.
The Charity have embarked on a new exciting programme to engage with supporters and your role will co-ordinate delivery of this vital approach. You will work closely with the Programme Director and the Engagement and Experience Lead to co-ordinate (and deliver where needed) campaigns towards acquisition, retention and income targets, working alongside a wide variety of supporter and beneficiary marketing income generation, legal and support teams. You will also share responsibility for the ongoing monitoring and reporting of the performance of the programme. While there are no direct reports in this role, you'll work across a matrix structure to deliver across teams.
This post is initially fixed term, providing sufficient time to establish the new structure and approach before reviewing options for the further development of the programme structure.
We are looking for someone with a background in direct marketing who has an ability to work with and influence senior stakeholders. You should have a strategic understanding of audience insight and journeys, knowledge of how to use direct marketing campaigns to engage supporters and drive growth.
Interested applicants should send their CV in the first instance.