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Professionals working in care jobs should be dishing out purposeful advice about the dangers of alcohol and drug abuse.This is according to Michael Linnell, communications director at Lifeline Project, who said awareness campaigns need to be consistent and specific."What will work are targeted campaigns that have an aim and purpose rather than some of the woolly propaganda we see," he added.Warnings on the packaging and repetitive messages containing explicit information about units would be more suitable than the current drink-wise initiatives.Mr Linnell went on to say that "blindingly obvious" images of what will happen if young people consume too much alcohol are not effective in the long term.His comments come in response to new marketing strategies in support of Drinkaware are set to increase while the Grocer revealed plans to implement guidance on below-cost selling of alcohol.However, despite this, Marketing Magazine has claimed the government would prefer to pool these resources with the Change4Life initiative.People Unlimited are specialists in recruitment for Care Jobs
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