Those in care jobs ''need to improve standards by which elderly people are treated''-Care recruitment News 12 Jan 2010

Those in care jobs have been reminded that "dignity does not have to cost anything" by Sir Michael Parkinson.

The British chat show host was appointed as the National Dignity Ambassador in 2008 and has called for social work to be more mindful of respecting the dignity of older patients.

Sir Michael said the issue was one for everyone in Britain to focus on and acknowledged that many carers already employ respectful tactics in dealing with elderly people.

But for many, there was room for improvement, he declared after watching his mother battle with dementia.

"Small considerations like taking time to have a chat when you take people to the loo, or using their name rather than a generic term of endearment, can help people retain independence and self respect," he added.

Health secretary Andy Burnham announced a Dignity Action Day and funding of £50,000 alongside Sir Michael's report.

The national campaign day will be on Feburary 25th.

Each person is being asked to do their part for the campaign by dedicating time to a vulnerable acquaintance.

People Unlimited are specialists in recruitment for Care Jobs

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