Follow-up email advice for freelancers in media jobs-Media jobs News 13 May 2010

Journalists or other freelancers in media jobs could take a number of measures to ensure the tone of a follow-up email is pitched at the right level.

Dave Clarke, communications strategist at Churnless, wrote a piece for Web Worker Daily in which he outlined the subtleties of writing a second email to a client.

He said that although follow-up messages can be irritating in nature, it is important to "embrace a tone that gives context and character".

In this way, Mr Clarke explained that using a relaxed tone can be an effective approach.

"When you call out exactly what it is you're doing and add a little good-natured self-deprecation, people appreciate the forthright approach," he said.

The expert also claimed it is important to have a good understanding of a client's personality before engaging with them for a second time.

Responding promptly to any messages from a customer may be essential for contractors who are keen to show their professionalism.

People Unlimited are specialists in recruitment for Media Jobs

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