Senior Direct Marketing Executive 6 Month Contract
Salary - £33k
Location - London
Type - Contract
Discipline - Fundraising
Organisation - National Disability Charity
Agency Contact - Ben Garner
Reference - J19992
Senior Direct Marketing Executive
Social Welfare Charity, Marylebone
This role is responsible for the day to day delivery and management of the Mid Value & Standard Value Appeals element of the Retention programme.
Deliver agreed direct marketing, MV & SV Appeals in consultation with the Senior Manager Direct Marketing and/or the Head of Individual Giving.
Plan and deliver campaigns, develop targeting and testing strategies to improve performance of the programme and increase learning.
Assist with gathering resources, preparing key briefs and reviewing concepts for direct marketing appeals and gaming products to existing donors.
Effectively manage marketing communications.
Build excellent working relationships with external agencies and suppliers.
Produce data selection briefs and liaise with the Insights team to devise segmentation and develop the supporter journey
The ideal candidate will be able to demonstrate excellent interpersonal and communication skills, and have a proven track record in managing multiple direct marketing campaigns using direct mail, email and social media from concept to delivery. You must have experience of managing data and using data intelligently to increase response rates and average gifts.
Interested applicants should send their CV in the first instance.
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