Senior Direct Marketing Manager
Salary - £40k - £45k
Location - London
Type - Perm
Discipline - Fundraising
Organisation - Children's Charity
Agency Contact - Ben Garner
Reference - J19946
Senior Direct Marketing Manager - Acquisition
£40K - £45K
The Senior Direct Marketing Manager – Acquisition will take overarching day to day responsibility for delivery of the charity’s extensive Direct Dialogue regular giving campaigns, helping to shape and deliver the department’s strategy by developing and establishing both existing and new channels to recruit individual donors.
The role reports into the Deputy Direct for Direct Marketing and leads their own team. It contributes to the departmental strategy, and produces effective and useful reporting and budgeting on campaign activity.
About the Team
The Direct Marketing (DM) team is a dynamic department, with considerable and varied responsibility from acquisition and retention of individual cash and committed giving supporters; to the management of the charity’s raffle, retail and legacy marketing income streams. As well as printed, television and digital media, we use a wide range of face-to-face and telemarketing agencies. The DM team is ambitious to optimise the recruitment and retention of committed supporters striving to find new ways to engage over the long term. You will be joining a passionate team; with a love and aspiration to bring alive the Brand through inspirational fundraising.
You will be a senior and experienced member of a direct marketing team, within the charity fundraising environment - used to optimising your team and agencies’ performance, creating and evaluating strategy and developing KPIs to perform against challenging targets.
Specifically, you will also have:
Experience in writing compelling business cases, with supporting resource and financial projections to gain investment for testing
Experience negotiating contracts and pricing with agency partners; and undertaking budgets and reforecasts
Demonstrable line management experience, with ability to inspire staff to deliver their best
An understanding of the challenges of door to door, private site, telephone fundraising, data buying, prospecting and digital campaigning to inform strategy
A high level of numeracy and intermediate Excel skills to effectively collate and interpret regular Direct Marketing reports
Interested applicants should send their CV in the first instance.
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