Senior Direct Marketing Manager

Salary - £40k - £45k
Location - London
Type - Perm
Discipline - Fundraising

Organisation - Children's Charity
Agency Contact - Ben Garner
Reference - J19946

Senior Direct Marketing Manager - Acquisition
Children's Charity
£40K - £45K

The Senior Direct Marketing Manager – Acquisition will take overarching day to day responsibility for delivery of the charity’s extensive Direct Dialogue regular giving campaigns, helping to shape and deliver the department’s strategy by developing and establishing both existing and new channels to recruit individual donors.

The role reports into the Deputy Direct for Direct Marketing and leads their own team. It contributes to the departmental strategy, and produces effective and useful reporting and budgeting on campaign activity.

About the Team
The Direct Marketing (DM) team is a dynamic department, with considerable and varied responsibility from acquisition and retention of individual cash and committed giving supporters; to the management of the charity’s raffle, retail and legacy marketing income streams. As well as printed, television and digital media, we use a wide range of face-to-face and telemarketing agencies. The DM team is ambitious to optimise the recruitment and retention of committed supporters striving to find new ways to engage over the long term. You will be joining a passionate team; with a love and aspiration to bring alive the Brand through inspirational fundraising.

About You
You will be a senior and experienced member of a direct marketing team, within the charity fundraising environment - used to optimising your team and agencies’ performance, creating and evaluating strategy and developing KPIs to perform against challenging targets.
Specifically, you will also have:
Experience in writing compelling business cases, with supporting resource and financial projections to gain investment for testing
Experience negotiating contracts and pricing with agency partners; and undertaking budgets and reforecasts
Demonstrable line management experience, with ability to inspire staff to deliver their best
An understanding of the challenges of door to door, private site, telephone fundraising, data buying, prospecting and digital campaigning to inform strategy
A high level of numeracy and intermediate Excel skills to effectively collate and interpret regular Direct Marketing reports

Interested applicants should send their CV in the first instance.

Charity People is committed to promoting equal opportunities across the sector. We encourage applications from all members of the community and short list applications based solely on competency and ability to perform within a role. Due to the high number of applications we receive we are unfortunately only able to respond to the most suitable candidates. Before you decide whether or not to apply, please ensure you have read all of the information provided above and that you have the relevant skills & experience for the role. If you’d like further advice or help in your job search then please visit our Tips & Advice section.

Ben Garner

Ben Garner

Senior Consultant - Direct & Digital Marketing

+44 (0) 20 7939 7433
Email & LinkedIn