April 27, 2016
Using LinkedIn effectively - 5 simple suggestions
We love LinkedIn - but how effective are you at using it to get your next role? Here are 5 LinkedIn tips to help hiring managers want you.
We love LinkedIn. It's gone from being an online rolodex to a job
advertising leviathan that's a key tool in recruiting managers and
recruitment agencies arsenals.
So as a candidate or a window shopper, how are you being perceived by the people using LinkedIn to find their next employees?
Having a strong profile is incredibly important because, as they say,
you never know who's watching. In fact, that's not true! You do know who
is looking at you, because LinkedIn helpfully reminds you every so often
with a "people are looking at your profile page" email.
LinkedIn is a great tool for expressing who you are and reaching out
to people. So with this in mind, our consultants give their advice on how
to make sure your LinkedIn profile is working as hard as it can for
Approach line managers, HR professionals and recruiters directly and join their groups.
Neil, Deputy MD & Data Appointments & Ben, Senior Consultant - Marketing Communications
LinkedIn is best used for job hunting when you use it as a social
networking room full of your peers. Approach those line managers for
charities you'd like to work for, find out what groups they are members
of and join these groups. Don't just join them and expect that to be
enough: contribute to groups that you join, post suggestions, blog
articles etc. relevant to the group.
After you've engaged members connect with them and enquire about
potential roles coming up. Also - avoid posting things that aren't
Let people know you're looking
Nick, Associate Director - Fundraising & Marketing
If you are actively looking ensure that is on your immediate profile
in the current job title such as "Marketing Manager actively seeking
next challenge". This is a smart move and not a look of desperation.
Make it easy for us to find you with an effective 'headline'
Philip, Director - Executive Search & Annika, Fundraising Consultant
This is the job title under your name next to your profile picture.
It's really important to have this as accurate as possible because this
is the first thing people will see and decide whether they want to click
on your profile.
As simple as it sounds, think carefully about the words that you use
and remember we can only search on information which is present in your
profile. If we can't find you we can't offer you to a client.
Also, we would advise not to connect with people that you have either
had no contact with or are unlikely to engage. You will to some extent
be judged on the quality of your connections.
Follow all of your 'wishlist' charities
Anna, Senior Fundraising Consultant
Charities are impressed by candidates who are actively interested in
their work. Following charities on LinkedIn is a great way of keeping up
to date with their most recent campaigns, newest partners and biggest
achievements, helping you to impress them with your passion and
knowledge at interview.
Make your profile engaging
Natalie, Key Account Executive - Fundraising
Like it or not, hiring managers, recruiters and peers WILL look at
your LinkedIn profile, so make it engaging. Rather than just list your
work history - use this space to talk about your biggest achievements or
add videos. Write a summary at the top. This is a great space to tell
people they want to hire you.