October 5, 2016
Client of the Month - Cool Earth
Our Client of the Month for October is Cool Earth, working alongside indigenous villages to halt rainforest destruction.
Half of the world's rainforest has been destroyed in the last 40 years. And, contrary to the headlines, rainforest continues to be lost at a faster rate than ever.
But the rainforest can be saved. We just need a new approach. Cool Earth doesn't create reserves or put up fences. They don't buy land. Instead, they put indigenous people back in control of their forest.
Local people stand to lose the most from deforestation but the most to gain from its protection. As such, they are the forest's best possible custodians. That's why all Cool Earth partnerships are community-owned and led - an approach that research is continually proving to be the most effective way to keep rainforest standing.
By developing local livelihoods, Cool Earth's mission is to end the cycle of deforestation entrenching villages into further poverty. Creating strong, self-determining communities - not dependency.
They are also the only charity that works solely where the threat to the forest is greatest, on the frontline of deforestation. And each of their partnerships forms a shield to save millions of acres of further forest.
Photo Credits: Alicia Fox
If you'd like to support Cool Earth why not sponsor a tree for just £5...
Protect an endangered rainforest tree
Sponsoring trees funds communities whose rainforest is at risk from loggers. It helps villages invest in sustainable livelihoods that depend on the forest being kept standing.
You can protect an African teak in the Congo basin, a Matoa tree in the rainforest of Papua New Guinea, or a Tornillo in the Peruvian Amazon. You'll receive a personalised, downloadable certificate, an online profile, and updates about the partnership you've supported.
Or why not gift a tree to someone else? Cool Earth will send an email on your behalf, on a date you choose. What could be better than the gift of rainforest?
Read more at Cool Earth Sponsor A Tree