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February 16, 2016

A day in the life...Head of Major Giving at The Duke of Edinburgh's Award

Find out what it's like being Head of Major Giving from Claire Moore at The Duke of Edinburgh's Award.

A day in the life...

Claire Moore is the Head of Major Giving at the Duke of Edinburgh's award who this year will celebrate their 60th anniversary.  Below she talks us through her day to day role as she approaches her first year in the job.

You've been in your current role for almost a year, what were you doing before that?

Before moving to The DofE's Award I was Director of Philanthropy at Sparks, setting up their major gift programme and previously a Senior Manager in the Major Gifts Team at Marie Curie Cancer Care.

Tell us what a typical day looks like in your position?

I am mainly based at the DofE's London office in Victoria, but as we are a national charity I'm often and out and about at meetings. This week I'm in Edinburgh meeting various prospective supporters. I head up a team of five in our Major Gifts team and we have ambitious growth plans over the next five years: aiming to increase the numbers of young people taking part in the Duke of Edinburgh's Award from 250,000 a year to 400,000 a year. 80,000 of these will be from the most disadvantaged areas of the UK.

These are massive numbers for a charity with a £10m turnover.  This is all being launched with our 60th, Diamond anniversary celebrations this year, so it's a very exciting time for us with a wide range of events planned to celebrate from small bespoke dinners to a Bond themed gala dinner.

My work is enormously varied; coaching and developing my wonderful team, meeting donors and supporters, seeing our work in action at secondary schools and youth centres, organising private events, meeting with our teams across the UK to find out about what they are doing on the ground. Each day is different!

What do you find most rewarding about your job?

The best bits are coaching my team, helping them to stay positive and celebrating their successes with them, as with Major Giving things can take a long time to come to fruition! Witnessing that spark of connection when a donor really gets what you are trying to do and going on that journey with them where you can see that they get real enjoyment from their giving. And, of course, getting the kind of gift that can transform or fast track your organisation.

Is there anything you find particularly challenging about the role?

With so many multiple jobs just keeping all the balls in the air is a challenge sometimes.

What's the most memorable moment about your career so far?

Getting my first £1m gift - it was a BACS transfer, not a cheque so we had to go and stare at the noughts on the bank statement to check it was real!

How do you see your role in the sector progressing?

Just to keep doing what I love and see the DofE's goals and ambitions continue to climb.

What's the best piece of career advice you've ever been given?

To balance perfectly that fine line between professionalism and tenacity and to never be afraid to ask.

Claire Moore is Head of Major Giving at the Duke of Edinburgh's Award, you can find out more about them at

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